Kylie Minogue, Sienna Miller and Claudia Schiffer have today been unveiled in a series of sensational new images, shot by world renowned photographer Mario Testino, to launch Fashion Targets Breast Cancer 2010 (FTBC) - the groundbreaking fundraising campaign from UK charity Breakthrough Breast Cancer.
Each of the stunning images depicts the famous ambassadors appearing naked, wrapped in a striking silk sheet emblazoned with the iconic ‘target’ logo, including the strapline ‘Wear your support’.
The creative was devised by CMW as part of a fully integrated advertising campaign to launch FTBC 2010, with images featuring in digital and 6sheet adverts for a six week period from Monday March 29th. The advertising, secured by Posterscope, is to the value of several £million and has been donated free of charge for the charity.
Fashion Targets Breast Cancer was established in 1994 by Ralph Lauren after his friend and Fashion Editor of the Washington Post, Nina Hyde died of breast cancer, and was the fashion industry’s response to the devastating impact of the disease. Since the launch of FTBC in the UK in 1996, it has raised over £10.5 million for Breakthrough Breast Cancer’s groundbreaking research, campaigning and education work.
No comments:
Post a Comment